Project partner Parà‘s latest prototype – featuring recycled acrylic textile obtained through REACT’s process – was presented at the leading Italian and international event, held from 7 to 12 June in Milan, joining the thousands of products revealed for the first time in this incredible showcase and forum for industry professionals, featuring more than 370,000 attendees every year, coming from 188 different nations.

The new prototype, a fully functional outdoor awning, is still undergoing detailed testing and quality assessment procedures, but already shows characteristics and performance comparable to products created using virgin fiber materials.

To learn more about the prototype and the recycling process behind it, watch this brief interview shot on location at Parà’s booth at the Salone, in which Barbara Ferrari (Parà Research & Development) tells us about the awning and its place in the path towards circular economy.


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